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UNIT 9 Publicizing Your Program and Resource Development

To continue active community involvement and promote the efforts of your program, it is important to publicize your VCE Master GardeneróWater Steward activities. This requires public relations skills and knowledge of working with the media. This unit offers advice on making public relations work best for you. This unit will also address resource development for your VCE Master GardeneróWater Steward program through in-kind contributions and grant applications and proposals. The information in this unit will be helpful in developing program resources.

OBJECTIVES:

  1. Learn ways to promote your program activities

  2. Consider areas in potential programs that might concern public relations

  3. Develop a resource development strategy for your VCE MGWS program

  4. Become familiar with techniques for grant writing and obtaining funding

Becoming a Steward

  • Media Involvement

  • Resource Development

Suggested Readings

Becoming a Steward

Media Involvement

Adapted from Burke-Hughes, N. Media Handbook for Volunteer Groups. Working With the Media.Institute for Leadership and Volunteer Development, Virginia Tech.

Staff. Media Worksheet. Advanced VCE Master Gardener.Program Design, Implementation, and Evaluation Handbook. Virginia Cooperative Extension.

Resource Development

Staff. Resource Development: Checklist for Your VCE MG Steward Program. Advanced VCE Master Gardener. Program Design, Implementation, and Evaluation Handbook. Virginia Cooperative Extension.

Staff. Developing Resources for Implementing VCE MG Steward Programs. Advanced VCE Master Gardener. Program Design, Implementation, and Evaluation Handbook. Virginia Cooperative Extension.

Staff. Raising Funds for VCE MG Steward Programs. Advanced VCE Master Gardener. Program Design, Implementation, and Evaluation Handbook. Virginia Cooperative Extension.

Staff. VCE MG Steward Resource Development Worksheet. Advanced VCE Master Gardener. Program Design, Implementation, and Evaluation Handbook. Virginia Cooperative Extension.

Resources

 

 

 

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Last modified: 09/10/13